Case Study 3: AUSTSWIM – Swim School Network
From provider to partner
AUSTSWIM identified the need to strengthen relationships with swim schools beyond training delivery, creating a long-term membership value proposition for diverse operators.
• 86 member swim schools signed up in first 6 months, doubling sign up expectations
• Representation across small, large and multi-site operators
• Almost halfway to the Year One targetThe context
AUSTSWIM identified the need to deepen relationships with swim schools beyond transactional engagement.
The approach
DiNAMIC supported value proposition design, launch messaging and ongoing activation to position the Network as a long-term partnership with unique and real benefits.
The impact
The Network achieved strong early traction and created a scalable platform for future engagement and growth.
“Di has been exceptional for us. She has revitalised and reshaped the way we approach marketing at AUSTSWIM — bringing strategic clarity, strong execution, and measurable results. Beyond delivery, Di has played a critical mentoring role with our internal marketing team, lifting capability and confidence across the board. Her impact has been visible, practical, and enduring. She is a superb marketing leader and a trusted advisor.”
“Exploring membership models or networks? ”